Understanding your personalities inherent strengths and weaknesses is invaluable as it helps you to focus on the right things in an optimal way, as a result you are able to progress through better decision making around your career and life choices.

We identify your top strengths and provide unique insights into these 'advantages' that you should focus on using to move your career and life forward. You may need to restructure your life, priorities and goals to enable you to leverage these natural strengths whilst minimizing your weaknesses. Learn how to develop your weaknesses and how to translate them into strengths in the right context. Identifying and understanding yourself in situations optimizes efforts and allows you to be a naturally fascinating version of yourself at your best.

What is the Fascination Advantage System?

Fascination Advantage System 

Learn about the fascination advantage, founded by NY Times best selling author and highly acclaimed hall of fame celebrity key note speaker Sally Hogshead.

Not only do you need to know your strengths, you need to understand how to use them to your advantage.  Learn how you are different and how to properly communicate that difference to potentials employers and clients in a way that they find compelling. Take the personality test and receive a 16 page international assessment that explains how you are hard-wired to add value.

How do clients / co-workers see you at your 'best'?

The Fascinate personality test is the first way in which you are able to measure your brand identity, more importantly it identifies your most valuable qualities. This promotes confidence which in turn allows you to be and act more authentically.
  • How to make a brilliant first impression that is long lasting
  • How you add unique value to a team environment
  • Potential "watch-out's" when you communicate with people

What is a Personal Brand?

Personal Branding is the practice of marketing people and their careers as brands.  It is an ongoing process of developing and maintaining a reputation an impression of an individual, group or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging.
"Your brand is a perception or emotion, maintained by someone other than you, that describes the total experience of having a relationship with you."

What can we help you with?


Students all get the same degrees, so what makes them standout from the rest?  Learn not only their strengths and weaknesses for career path guidance, but how to communicate their unique value authentically.


Discover how the world sees you, and use that information to develop your personal anthem to communicate your unique value. Learn your most compelling traits and follow specific steps in creating your personal tagline.


Take a team from disgruntled to unbeatable, when your team members unlock their Fascination advantages, confidence and communication will rocket.

8 Reasons a Powerful Personal Brand Will Make You Successful (Entrepreneur SA) … Read More

If you don't have a powerful personal brand, then you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to the next level, or meet new high quality friends.
Personal branding is the practice of people marketing themselves and their careers as a brands - The ongoing process of establishing a prescribed image or impression in the mind of others as an individual. Everyone has a unique personal brand, whether they know it or not. But what we should all be striving for is a powerful, attractive and visible personal brand. I define this as an online and in-person authentic display of the engaging aspects of your professional and personal activities and interests.

The Secret to Career Success is Knowing Your 'Fascinate Advantage'  (Entrepreneur SA) … Read More

What the 4th Industrial Revolution Will Mean For Your Career (Forbes Magazine) … Read More

We are at the beginning of a new industrial revolution that will not only fundamentally transform most industries and businesses but will also have a high reaching impact on our careers. This new 4th industrial revolution will bring change and innovation at an unprecedented rate, fueled by technological advancements like artificial intelligence, machine learning, big data, the internet and more.
Individuals must treat their careers more like a business of which they are the CEO. The professionals that behave like any effective CEO and prepare and train to be able to supply the skills and resources customers and businesses seek are going to be in command of their professional futures. These employees are those that have a eye on the horizon for upcoming opportunities.

Why It's Important To Know Your Strengths and Your Weaknesses (Leaderonomics) … Read More

The thing is, every individual is different and we all function differently based on our personalities, it is important to know yourself and your capacities. 
Your strengths are things you can leverage on, things you can use to push yourself further. 
On the other-hand, your weaknesses are not your downfall. These are areas you need to improve on. It is not something you lack. It is something you need to develop and build.
In order to leverage your strengths and grow your weaknesses, you first need to know them.

6 Ways Successful Teams are Built to Last (Forbes Magazine) … Read More

Whether in the workplace, professional sports, or your local community, team building requires a keen understanding of people, their strengths and what gets them excited to work with others.

Caryn Greeff

067 600 1095